Mitek Systems SEO Content
An online-identity player attempts to gain ground vs. competitors
The Challenge
Mitek has a strong offering in an increasingly crowded digital identity-verification space. The client felt pressure from incumbents, as well as upstarts with websites designed from the ground up for SEO ranking. We had to help Mitek improve its rankings for popular keywords.
The Approach
SEO is not as simple as writing web copy infused with specific keywords. Search engines look for authoritative, trustworthy, and expert content. They want to know the results they show people are from legitimate sources. But even expert content can struggle to rank when the industry and topics have stiff competition.
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The client wanted to rank for a broad keyword that effectively defined the industry - a tough task. We recommended that the organization spread its reach, focusing on topics associated with its top priority. By building a solid foundation, the client's domain would be more likely to rank for its desired keywords.
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My task was to turn technical information into blog posts that c-suite and director-level roles could interpret easily. I also had to optimize each post for a keyword, in order to build the domain's SEO foundation.
The Outcome
Our work helped Mitek gain ground by broadening its moat. A well-researched keyword approach along with strong writing led to:
- 106% growth in search result impressions
- 101% growth in total keyword rankings
- 90% growth in domain URL clicks
